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We’ve got a winner!

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Thank you to all of you that shared your opinion with us on your favorite design for Varay’s new brand. We were thrilled by so many elements of this process: the number and quality of the designs submitted by local El Paso, Ciudad Juárez and Las Cruces designers, the level of interest by yourselves and the public in sharing their opinions on the designs, and ultimately, finding a design that we feel really reflects who Varay is.

You’ll see our new design crop up on our website, social media pages, signage, business cards and more. We hope you like it as much as we do.

The winning design was submitted by local designer Alejandro Cardona Deita. Alejandro, 25, is currently a resident of El Paso, but was born in Mexico City and raised in Ciudad Juárez. He is a UTEP graduate, and a graphic designer and printmaker by trade. Alejandro’s design “was inspired by the complete array of services that [Varay] can offer to its clients. Since the company was looking for a mechanical and technological design [he] started thinking about how machine systems move and work.”

We look forward to continue offering you our excellent “array of services,” now reflected in our new look.


Patrick Holland
President & CEO, Varay Systems

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